In the United Arab Emirates no wealthy elite's vehicle is complete without a custom license plate and they're willing to throw down some serious coin, well dirhams actually, to obtain them.
Property Developer Balwinder Sahni bid $33 million dirhams($9 million American) in a government auction for a licence plate bearing......the number 5......
Let that sink in.
It's one of the largest sums ever spent on a custom licence plate.
For the full story check out this CNN Money article.